How can Guest Posting grow your business by Front Street Media
Local SEO Company, Online Marketing, Inbound Marketing and Web Design company Front Street Media, shows us how Guest Posting can grow your online placement and rankings. Front Street Media is located in El Dorado Hills and services small to large businesses in Folsom, Granite Bay, Cameron Park, Roseville and the greater Sacramento area.
Increasing your Traffic and Sales with Guest Posts
Guest posting is probably the single biggest tool you have for increasing your blog traffic and your website’s visibility. It might sound counter-intuitive that writing for someone else’s blog would help you, but it really does. Here’s how…
Guest posting lets you reach a new audience.
When you guest post on another blogger’s site or website in general, you are going to get readers from his or her audience. If they like what you write – if they find it interesting and useful – they are very likely to follow the link back to your blog and follow you.
This brings up the only non-negotiable point you must have when bidding for guest posts: the host must link to your blog. This often happens either at the beginning or the end of the post.
Guest posting helps your SEO by giving you backlinks.
Backlinks tell Google and Bing that you are relevant and valuable. As you get backlinks, your search rankings will increase. In fact, some SEO experts say that guest posts are five times as valuable for your SEO rankings than posts on your own blog, mostly because of the value of backlinks.
Again, this depends on the host linking back to your blog. This is something that should be non-negotiable for you, because that back link is the primary benefit that the guest post gives you. It makes the difference between a mutually beneficial relationship and you just writing free content for other people.
Guest posting creates relationships.
Bloggers are influential people. They often have large followings, they interact on social media, and they have ties with other influential people. If you can create a positive relationship with an established blogger who has a large following, you can benefit from this greatly.
Not only does guest posting create a positive relationship with the host blogger, but it also opens you up for relationships with other people you can connect with through the host blogger. If you are a writer who is trying to get into the more traditional publishing world, this can be an unbelievably powerful benefit. You can catch the attention of agents, editors, and publishers by guest posting on a blog that they follow. If you are a business looking for great partners, investors, or customers, guest posting can help you equally.
Tips for guest posting
If you are going to start guest posting, there are some tips and tricks that will help you be successful and create those positive relationships you need.
- Make your content useful. Guest posting is not a platform to promote your product, service, or site. Sure, this will get you attention, but it will be the wrong sort of attention. Write interesting and useful posts that will make people want to read more of what you have to say. Don’t give your guest post your second best effort. Write a really great post, because this is your first impression with a lot of people.
- Make it reciprocal. It’s rude to go to another person’s house and not invite them to your own. It’s also rude to guest post without giving the option for your host, or anyone else for that matter, to guest post on your blog. You don’t have to host guest posts very often, and you certainly don’t have to take all the guest blog proposals that other people send you, but you should host guest blogs sometimes.
- Link on your own blog. Post on your own blog about your guest post, with a link for your followers to go read your post. This helps your post get more traffic, it helps your blog host (and thus helps with that positive relationship), and it helps your SEO on your own site because it shows you linking to other people.
Zoom’s thoughts on Front Street Media
If you are interested in guest posting to help increase your own blog traffic and improve your results, let Front Street Media help you today! Front Street Media has a ton of great information on internet marketing, web design trends and the newest information on their marketing blog. If you have any questions, reach out to them today if you have have any questions.
